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Lingerie Success Podcast Episode 5 - Essential Marketing Metrics You Should Track For Your Business

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10.05.2017
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In the fifth episode of the Lingerie Success podcast, Kris Cardona, Angel Gallegos, and Katie Donnelly share four key marketing metrics every small business owner should track for their business.

It's not enough to just track numbers. It's what you do with the numbers you track that makes a difference in your business. [00:01-09:39] 
Question Answered: 
What are the 4 essential marketing metrics every small business owner should track for their business? 
 
Promotion is the key to ensuring your content is found and read. How much are you investing in your marketing efforts? [09:40-17:01] 
Question Answered: 
Do you have any helpful tips for determining advertising spend? 
 
There are many free tools that you can use to track your marketing metrics. We share two of our favorites. [17:02-22:03]  
Question Answered: 
What are some tools I can use to track leads from promotions and marketing materials? 
 
What is your sales conversion rate, or closing rate? [22:04-24:07]
Questions Answered: 
What is a conversion rate? 
What are some things I should know about conversion rates? 
 
Lock in on the value you provide to your customers. Consumers buy from stores and brands they know, like, and trust. [24:08-26:56]
Questions Answered: 
What are some suggestions for increasing average customer spend? 
What's the best way to track customer spend? 
 
How well do you know your customers? Sales conversion rates do not depend solely on business owners. [26:57-30:04]
Question Answered: 
What should we look out for with our conversion rates? 
 
Homework and Question of the Day [30:05-36:01]

Homework
Actionable tasks for a successful week. 
-Sign up for a Google Analytics account (it's free!) 
-Link the Google Analytics account to your website. 
-Create a plan for Facebook ads and calculate how much you are willing to pay per day for ads. 
 
Question of the day
We want to hear from you! 
What are your favorite ways to connect with your customers?
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